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Se un prodotto funziona la formula va tenuta, ma non necessariamente tutto deve rimanere uguale. E’ per questo che The Body Shop ha deciso di rifare il look ai propri Burri Corpo, uno dei prodotti più popolari.
Perchè quindi cambiarne il packaging? La scelta deriva dal continuo sforzo del marchio di posizionarsi come brand responsabile nei confronti della natura, e improntato su acquisti di tipo equo-solidale. Non a caso le nuove confezioni sono riciclabili al 100%, mentre gli ingredienti continuano a provenire da piccole aziende agricole biologiche sparse in tutto il mondo.
Ecco alcune delle profumazioni nei loro nuovi packaging:
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