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E’ in vendita da oggi (26 aprile) in 300 reparti H&M Divided la nuova collezione della linea Fashion Against AIDS. Promossa dal gruppo ormai da qualche anno, la campagna ha l’obiettivo di sensibilizzare i giovani riguardo al sesso sicuro e alla ricerca riguardante l’HIV, devolvendo il 25% del ricavato tra diversi enti benefici, tra cui YouthAids, Designers Against Aids e United Fashion Population Found.
La collezione, disegnata da stilisti ed illustratori di tutto il mondo, è un tripudio di stampe, colori e stili completamente differenti. Il look sembra uscito direttamente dagli scatti di streetstyle del Coachella, con crop-top che strizzano l’occhio agli anni ’90 e frange folkloristiche abbinate a trame Maori e accessori fluo.
Qui sotto alcuni dei pezzi che ho preferito, mentre l’intero lookbook può essere sfogliato nel sito dell’azienda.
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Photos courtesy of H&M
16 Comments
glamsideoflife
Ci sono delle cose – tipo la canotta tie-dye che non hai messo 🙂 – che mi attirano, benché sia qualcosa di veramente poco indossabile! Come del resto gli shorts o i capi con le frange. Le stampe non mi piacciono tanto, ma tutti gli altri capi con questo mood boho mi attirano proprio!
MissMarlboro
@glamsideoflife Ahahah era una cosa voluta: a meno che non si tratti di capelli ho un odio profondo per il tie-dye!!! 😀
Le stampe a me piacciono, anche se effettivamente la maggior parte di quelle di questa collezione sono veramente poco portabili..
Più che altro sono stati gli accessori ad attirarmi!
v&s zuckerfrei_blog
Gli occhiali mi fanno impazzire. Ma qui da me non è proprio uscita questa collezione ._.
MissMarlboro
@v&s zuckerfrei_blog Purtroppo era limitata ad alcuni store con il reparto Divided.. se ti può consolare sappi che in Triveneto non è uscita da nessuna parte!
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