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LOR Clothing è nato poco più di un anno fa dall’idea delle cugine Rosa e Laura Castelbarco, con l’obiettivo di creare abiti sartoriali femminili di alta qualità 100%
Made in Italy.
La mission e le pillole di informazioni che ho potuto leggere sul brand mi hanno subito fatto pensare ad una boutique per signora degli anni ’50, in cui tutto veniva quasi cucito addosso al corpo della cliente. Il brand infatti, pur avendo una collezione per stagione, permette alle proprie clienti di personalizzare il prodotto in toto secondo le proprie esigenze, partendo semplicemente da una cartella colori.
In questo piccolo dettaglio, come in molti altri che possono essere facilmente intuiti dando un’occhiata alla pagina facebook, si può intuire quale sia il target delle due stiliste: non è la fashionista incallita sempre alla ricerca della novità della griffe più in voga del momento, ma una donna dal gusto elegante, che preferisce un abito di qualità e più adatto alle proprie esigenze.
Ecco una piccola selezione della collezione Primavera / Estate 2012, in cui rosso, crema e blu navy fanno da padroni.
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